THE MAGIC 7 INFLUENCE PATTERNS
How to Influence, Persuade, and Get People to Take Action. Influence isn’t luck. It’s not charisma alone. It’s a system. The most powerful communicators, closers, and leaders use predictable patterns—often without realizing it. When you understand these patterns, you move from hoping people say yes… to knowing why they do. Here are the 7 core influence patterns, expanded and applied. 1. LIKEABILITY — They Must Enjoy You. People don’t buy from people they don’t like. Period. Smile A genuine smile signals safety and openness. 👉 Example: A speaker who smiles while presenting feels approachable, lowering resistance instantly. Warm Tone of Voice Tone communicates more than words. 👉 Example: Saying “Let me show you something” warmly feels inviting vs aggressive. Sense of Humour Humour breaks tension and creates connection. 👉 Example: Opening with a light [...]