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21 Free or Inexpensive Marketing Strategies

I was teaching a business workshop recently, and someone asked, If you had a limited budget for marketing what would you do? Well, I have as an entrepreneur, had limited budget a few dozen times, and the following strategies have always served me well. They WORK! Write articles about related information in publications (i.e., web sites, article submission sites, trade journals, newspapers, local papers and professional publications).Contact your local community cable station about a potential program on your product. May cable companies have public access and crying for local programming and shows. In particular if it has a great viewership.Trade your product or service for actual advertising space (radio, television, cable advertising and print advertising will trade). Your products and services have a retail value. Many advertisers, need them. Cut a deal. Trade for free [...]

Keys to Wealth!

Ok. This might be a little different than you expect. I am not going to talk about Internet, Marketing, Product, Asset Protection, Taxes, Niche, Funding, or the other 100 things that go into building wealth. I am going to start with a very simple model, that Tony Robbins taught me. And one I follow all the time. Wealth has a syntax. Business has a syntax. Internet has a syntax. A receipt to success and achievement. It is often very simple. Follow this plan. Strategy. Find the strategies to be successful in any discipline. To me this is NOT self discovery. It is not self learning. It means, FIND a MENTOR on that topic. And have them teach and guide with the right strategies. Belief. It is not enough to know the strategy. You must believe they are going to work, and they are going to work for you. You personal beliefs, about money, wealth, business and internet will spur you on to success [...]

18 Considerations for Succes!

Here are some for consideration for Success: Enjoy the ride it is over before you know. Make time for: health, family, self, bucket list activities as well as success.Faith leads the way. Faith in god. Faith in self. Faith tomorrow is a brighter day.Dreaming belongs to everyone. Not just the young. In fact it keeps you young.Success requires a time commitment. Commit 2 hours a week.Break the work bondage cycle. Make your money make money.Mentors are worth their weight in Gold. Buy them. Work for them. Surround yourself with them. Be the dumbest person in the group….. But not for long.When you learn you earn. Earning does not happen without the “L”.Put only good gas in the engine. A positive attitude keeps the engine strong.Anger is your worst enemy. It steals your energy and ruins the engine.Desire, determination, and persistence are more important than talent.Let the little [...]

9 Best Offers of all Time!

When writing powerful copy, in newsletters, direct email, brochures, ads, or any kind of marketing, it is important to keep in mind a compelling offer! Offers make copy and sales script work. Copy writers and direct marketers have known for years what offers work. You will see “similar” offers in all direct mail, newspaper ads, emails, because they work. If they work use them. OFFER#1: Cash. Any time you can tie a campaign to cash back or cash now you pull a great percentage of the general population. Soup companies do it. Grocery companies do it. Car companies do it. You must do it too! Give a rebate. Give cash back. A coupon for money. Give a check back to people at the end of the year. OFFER#2: Free trials. Free trials work. A free trial of a newsletter. 30 days of free service. The cable company knows this don’t they? Showtime, HBO FREE this weekend or for the next 30 days. [...]

Starting an Internet Business with Limited Funds

The Internet is a wonderful opportunity to build a business with limited funds, and products. You can find the products on line, through vendors and affiliate programs. Then it is all marketing and selling. You should consider the following strategies: Strategy: Become an Affiliate for products you purchase anyway. We all buy products all the time. Buy books (or anything) at Amazon? Why not get paid? Buy stuff at Target, or Office Depot? Get paid. Most companies have affiliate programs. Join them, and buy products you would any way. If you spend $1000 a year get 3-15% back! Strategy: Sell Amazon products on dedicated websites, and through social media. Amazon is amazing. They pretty much sell everything. They sell books, toys, music, household goods even groceries. If you can think of a product, it is likely on Amazon. Become an amazon affiliate and get paid to sell products. A great [...]

Strategy: Build Your Marketing Distinction

It is not enough to have a good product, service or idea. You must have a better product or reason for people to buy your product. We call this Marketing Distinction. A compelling reason to use your product and not the competitors. A strong USP (unique selling proposition). If you think of solid companies, they often have a unique distinction in the marketplace that sets them a part from the competition, or makes them very memorable. Remember these companies: Hertz. We are number 1.Avis. We try harder.Pepsi. The choice of a new generation.Pizza Pizza. 30 minutes or it is free.Nordstrom’s. No questions asked return guarantee.Coors. Mountain fresh. Marketing distinction is usually, a key reason folks want to use your service. It might be: 24 hour customer service (and your competitor has 12 hours of [...]

Strategy: Research Your USP

A good idea to begin is to look for successful businesses in your area of expertise, and duplicate their successful market distinction. What is working in the market? What do you like in a service? What else would make it easier, cheaper, and more desirable? What would make you try the service or put your fears to rest? What would make you unique, different, or better than the rest? Perhaps: We will not be under sold.We are the most expensive and here is why…Quality and serviceInstantly available on line.10 year warranty. The best in the industry.Always in stock for your access.90 day no questions, 100% money back guarantee.We only use, the 10% of the….. What is your market distinction? Your USP? Make it clear and to the point. Don’t try to be all things to all people. Focus on one [...]

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