THE MAGIC 7 INFLUENCE PATTERNS

How to Influence, Persuade, and Get People to Take Action. Influence isn’t luck. It’s not charisma alone. It’s a system.

The most powerful communicators, closers, and leaders use predictable patterns—often without realizing it. When you understand these patterns, you move from hoping people say yes… to knowing why they do.

Here are the 7 core influence patterns, expanded and applied.

1. LIKEABILITY — 

They Must Enjoy You. People don’t buy from people they don’t like. Period.

• Smile

A genuine smile signals safety and openness.

👉 Example: A speaker who smiles while presenting feels approachable, lowering resistance instantly.

• Warm Tone of Voice

Tone communicates more than words.

👉 Example: Saying “Let me show you something” warmly feels inviting vs aggressive.

• Sense of Humour

Humour breaks tension and creates connection.

👉 Example: Opening with a light joke disarms a skeptical audience.

• Eye Contact

Creates trust and presence.

👉 Example: A salesperson who maintains eye contact appears confident and honest.

• Positive Energy

People feel your state before they hear your words.

👉 Example: High energy = engagement. Low energy = lost audience.

• Genuine Interest (Listening)

People want to feel heard.

👉 Example: Asking questions and actually listening builds instant rapport.

• Confidence Without Arrogance

Confidence attracts. Arrogance repels.

👉 Example: “Here’s what’s worked for me and my clients…” vs “I’m the best.”

2. PAIN / GAIN PRINCIPLE — 

People Move Toward Pleasure, Away From Pain. Every decision is emotional first, logical second.

• Reward or Regret

👉 Example: “Imagine having consistent income… or staying stuck where you are.”

• Thrive vs Survive

👉 Example: “Are you building a life… or just paying bills?”

• Win or Lose

👉 Example: “Winning traders follow systems. Losing traders guess.”

• Right vs Wrong

👉 Example: “You’ve been taught the wrong strategy—here’s the right one.”

• Relationship vs Alone

👉 Example: “Do this alone… or learn from people already winning.”

• Fun vs Bored

👉 Example: “Make money in a way that’s exciting, not draining.”

• ROI vs Investment

👉 Example: “This isn’t a cost—it’s an investment in your future income.”

 3. CONSCIOUS / SUBCONSCIOUS WIRING — 

The Real Battle Is Internal. People don’t resist your offer. They resist their own beliefs.

• Limiting Beliefs

👉 “I’m not good with money.”

Solution: Reframe with proof and possibility.

• Fear of Loss

👉 “What if I lose money?”

Solution: Show risk control + missed opportunity.

• Lack of Certainty

👉 “Will this work?”

Solution: Use testimonials, structure, clarity.

• Trust Deficit

👉 “Can I trust you?”

Solution: Build credibility early.

• Overwhelm / Complexity

👉 “This feels too complicated.”

Solution: Simplify → step-by-step.

• Timing Illusion

👉 “I’ll do it later.”

Solution: Show cost of delay.

• Value (ROI vs Investment)

👉 “Is it worth it?”

Solution: Anchor value vs price.

4. OBSTACLES TO THE SALE — 

Why People Don’t Act. It’s not logic—it’s behavior patterns.

• Procrastination

👉 “I’ll start next week.”

Reality: Delay = lost results.

• Perfectionism

👉 “I need to be ready.”

Reality: Perfection = fear in disguise.

• Overthinking

👉 “Let me think about it.”

Reality: Confusion = no decision.

• Indecision

👉 “Maybe…”

Reality: Stuck = no progress.

• Avoidance Behavior

👉 Avoiding discomfort

Reality: Growth requires pressure.

• Excuse-Making

👉 “It’s not the right time.”

Reality: It never is.

• Comfort Zone Addiction

👉 Easy > Growth

Reality: Comfort kills success.

 LANGUAGE & WORDS — 

Words Create Reality. Words don’t just describe—they shape decisions.

• Positive Motivational Words

👉 “Opportunity, growth, freedom”

• Negative Words (Fear Triggers)

👉 “Loss, risk, missed chance”

• Indirect Yes Statements

👉 “As you begin to see how this works…”

• Preframe Questions

👉 “Would it make sense to…?”

• Agreement Frames

👉 “We both know…”

• Tag & Tie-Down Questions

👉 “That makes sense, right?”

• VAK Language (Visual, Auditory, Kinesthetic)

👉 “See the results, hear the feedback, feel the confidence”

6. FACTS TELL, STORIES SELL — 

Emotion Drives Action. People don’t remember data. They remember stories.

• Painting the Picture (VAK)

👉 “Imagine waking up, checking your account…”

• Mind Reading

👉 “You’re probably thinking…”

• Future Pacing

👉 “In 3 months, you’ll…”

• My Story

👉 Personal transformation builds trust.

• Story Frames

👉 Problem → struggle → solution → result

• Selling Stories

👉 Stories that lead to decisions

• Nested Loops

👉 Start story → open loop → close later (keeps attention)

7. CLOSING STRATEGIES — 

Where Decisions Happen. No close = no sale.

• Outlining the Journey

👉 Show step-by-step path.

• Closing Frames

👉 “This is the next logical step.”

• Embedding Benefits

👉 Constantly reinforce outcomes.

• Handling Objections

👉 Answer before they ask.

• Conditioning Action

👉 Train audience to respond.

• Multiple Closing Angles

👉 Logical, emotional, social.

• Urgency / Bonus

👉 “Act now or miss out.”

Influence is not about pressure. It’s about:

👉 Understanding human behavior

👉 Communicating clearly

👉 Guiding decisions

Master these 7 patterns……and you don’t just get attention. You get action.